Running man Tom Boother, set himself an epic task of running 815 miles from Land’s End in Cornwall to John O’Groats in just 14 days. A keen runner, Tom had achieved a number of ultra-marathons across the world but nothing compared to the gruelling undertaking of running 60 miles a day. Tom took on the mission to raise donations for East Anglia’s Children’s Hospice (EACH) and Great Ormond Street Hospital (GOSH) charities.
“When I dreamed up this challenge I thought it would be great if the charities, my supporters and friends and family could track what I was doing” Tom Boother, Marathon Man
Tom needed a tracking device and a publically accessible online map and he contacted two10degrees looking for support. Two10degrees provided Tom with a small tracker which attached to his backpack that sent its position every two minutes. This was displayed on a live online map.
Friends, family and supporters were able to keep up with Tom’s progress via the live online map, which was embedded onto his website.With the aim of collecting at least £10 for every mile he ran, Tom beat his target and managed to raise a total of £10,000.
“We all got addicted to checking Tom’s progress. It was a really useful tool made such a difference to number of donations received. Lots of people donated off the back of seeing Tom’s progress first hand.” Gemma Smith, Corporate Fundraiser, EACH
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